from hundreds of friends around the planet we strive to create better gear for paddleboarding. Ideas are constantly coming our way and we challenge ourselves by trying out as many as possible, then selecting which ones we should continue to develop.

We test flat water boards in Thailand and the race boards in California. Wave orientated designs often go to Bali, Australia, California, Maui, Mentawais, Tahiti and the Canaries to ensure that they are up to speed in a variety of wave conditions.

Our crew is daily keeping up with new product developments, on site quality controls, brand services and forward planning.

Products we may foresee entering the market in 3 years time, we try to get into the water already this year. It’s a matter of trying a bit harder, setting the bar higher and wasting less time. We had as many boards in the range 3 years ago as most other good brands have today.

We introduced benchmark shapes and concepts like the 10’0” x 34” Whopper and 6’6” x 30” Impossible already 4 years ago, when such concepts were only a distant idea to the rest of the industry.

This years Pro models have undergone the most refinements with the dedication of Scott McKercher. The 9’0” x 30” Converse and 8’2” x 32” Wide Point are probably our most progressive shapes.

Some said we were crazy! However, when you view what we’ve already developed 4 years ago, one realizes that what was considered “nuts” then, has now become acceptable shapes and dimensions and some of our best selling models. The border line between crazy and normal is often blurred, a few years down the road, what originally was deemed unconventional is suddenly accepted and becomes mainstream.

The future is in lighter boards, with more glide than ever on flat water and better carving in the waves than one could possibly imagine. Check out our Brushed Carbon boards, they will change your perceptions on the effects weight has on performance, in big waves and on flat water.

Thanks to a supportive crew and an understanding family, I can paddle to work and work to paddle.

Svein Rasmussen